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Join Crest and WONDER and always #ChooseSmiles

Why #ChooseSmiles?

It feels like we don’t have a lot to smile about these days. But knowing what we know – that smiles are powerful and possess almost “super-power-like” qualities, doesn’t it seem like we need them now more than ever? Not only are they one of our most powerful human connectors, they are also on oh the true pure, universally understood exchanges between humans. Smiles can change someone’s day, defuse tension, change outcomes, reduce anxiety… and maybe most importantly… create more smiles.

Based on the New York Times bestseller, WONDER tells the incredibly inspiring and heartwarming story of August Pullman, who becomes the most unlikely of heroes when he unites his family and classmates in kindness to prove you can’t blend in when you were born to stand out.

Crest is committed to healthy, beautiful smiles for life, and would like to remind everyone to value and take care of their smiles so they can unleash them to the world. It’s been said that a warm smile is the universal language of kindness… let’s be kind and #ChooseSmiles for ourselves and each other.