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A TOOTHPASTE FOR EVERY SMILE

The first ever toothpaste to be recognized by the ADA to be proven effective against cavities, now with specialized formulas to help personalize your oral care.

Not Sure Which Product To Choose? Not Sure Which Product To Choose?
NOT SURE WHICH PRODUCT TO CHOOSE?
Tell us about your smile goals and we’ll hand-select the perfect mix of Crest products to best fit your needs!

BEST SELLERS AVAILABLE NOW

  • Category

    Teeth Whitening

    Teeth Whitening

    Remove surface stains and maintain a bright smile.

    Gum Health

    Gum Health

    Neutralize plaque and reverse early gum damage.

    Sensitive Releif

    Sensitivity Relief

    Treat sensitivity at the source for relief within days.

    Cavity Protection

    Cavity Protection

    Formulated with stannous fluoride to fight tooth decay.

    Enamel Protection

    Enamel Protection

    Repair weakened enamel for a stronger smile.

    Enamel Protection

    Braces Care

    Whole-mouth protection from plaque bacteria.

    Enamel Protection

    Kids

    Build strong habits with their favorite characters and fun flavors.

    82 products

    Filters

    Complete Your Routine Complete Your Routine
    COMPLETE YOUR ROUTINE
    The right combination of oral care products can help maximize the benefits of your toothpaste.
  • Education for Your Smile

    Explore articles on common oral care issues, dive deep into product ingredients, and reveal your best smile with expert advice.