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There is an oral care crisis in America.

Kids in underserved communities are the ones who suffer the most from tooth decay, which contributes to more lost sleep, missed school days, and poor overall health.

Black children are almost 2X as likely to have poor oral health and hispanic children are nearly 4X as likely.*

is focused on:

Access

Improving access to dental care products & services

Education

Educating children on healthy oral health habits

Representation

Establishing scholarships for underserved dental students

WE BELIEVE EVERY CHILD IN AMERICA DESERVES A HAPPY, HEALTHY SMILE. THAT’S WHY WE HAVE…

Every child in America deserves a happy, healthy smile. That’s why Crest and Oral-B… play button play button

WE BELIEVE EVERY CHILD IN AMERICA DESERVES A HAPPY, HEALTHY SMILE. THAT’S WHY WE HAVE…

  • Donated over 2.5 million dental products to kids and families in need
  • Hosted over 25 dental screening and educational access events for 14,000 kids and counting
  • Created educational materials for kids and teachers in underserved communities
  • Awarded over $100,000 in dental scholarships to underserved students
CASG Crest Logo play button play button
  • Donated over 2.5 million dental products to kids and families in need
  • Hosted over 25 dental screening and educational access events for 14,000 kids and counting
  • Created educational materials for kids and teachers in underserved communities
  • Awarded over $100,000 in dental scholarships to underserved students

And that’s just

the beginning!

We’re Closing America’s
Smile Gap
by providing oral
care countrywide and
won’t stop until it’s done.

Just the beginning

We’re Closing America’s Smile Gap by providing oral care countrywide and won’t stop until it’s done.

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We're Providing Access to Dental Care

We’re traveling to America’s hardest hit communities and hosting dental care access events and providing oral care product donations.

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We're Educating Children

We’re providing our dental care curriculum for schools so that teachers can spread the word about healthy oral care habits to kids in need.

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We're Establishing
Dental Care
Scholarships

We donate scholarships every year to minority dental students with the goal of bringing more diversity into the next generation of dental professionals.

Together, we’re
Closing America’s
Smile Gap

Amber's Story play button play button

Amber did not have access to oral care during childhood. Her experience drove her to become a dental hygienist so that she could bring care to those who need it most. By partnering with Crest and Oral-B, she works to end oral health inequity for kids in America.

ciera 'sStory play button play button

“Teaching kids from young ages proper brushing habits and good oral hygiene tips, hopefully they can live a life cavity free.”

-Ciera H.

tymika's Story play button play button

“This was the first time some of my students had been to the dentist.”

-Tymika C.

tymika's Story play button play button

“Everyone should have an opportunity to be able to have dental visits and a bright smile.”

-Damion L.

We’re building a better future for kids filled with more confidence, more opportunity, and more smiles. Here’s what you can do:

Spread the Word

Spread the Word

Share your experience using
#ClosingAmericasSmileGap

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Stay Connected

Keep up to date on Crest & Oral-B’s progress in Closing America’s Smile Gap by following @Crest on Instagram.

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A percentage of every Crest or Oral-B purchase goes to a smile in need.