Types of Crest Toothpastes for Kids

Kids Toothpaste

Brush your baby’s teeth with a mild flavored, fluoride-free toothpaste like Crest Baby Training Toothpaste with Winnie the Pooh. Once your child turns 3, introduce a fluoride toothpaste like Crest Kids’ with Fluoride to prevent cavities and strengthen enamel, for kids’ 6 and older try brushing with Crest Kids’ Advanced Sugar & Bacteria Shield Toothpaste.

Approved and reviewed by Dr. Lee, a dental professional of over 35 years. LEARN MORE

Dr. Lee


As their smiles evolve, consider different types of kids’ toothpastes to better meet their growing needs. Here’s our guide to finding the best kids’ toothpaste for kids of any age.

Best Toothpaste for Babies

When brushing your baby’s teeth, look for a gentle and mild-flavored toothpaste. The fluoride-free Crest Baby Training Toothpaste with Winnie the Pooh is designed especially for babies and toddlers ages 0-3. It’s formulated to gently clean baby teeth and delicate gums. Plus, babies will love the mild strawberry gel flavor.

Using a fluoride-free, training toothpaste helps get your little one into the habit of brushing 2X/day. Brushing their baby teeth twice daily gets them used to the sensation, makes it easier for a good oral care routine to develop, and strengthens their smile.

Best Toothpaste for Toddlers and Preschoolers 3 - 6

For kids between the ages of 3 and 6, it’s important to brush with a fluoride toothpaste to better fight cavities and strengthen their teeth like Crest Kids Toothpaste with Fluoride. The #1 toothpaste for kids* is specifically designed to deliver effective cavity protection for developing smiles. The mild-tasting toothpaste helps to strengthen enamel as adult teeth begin to make their debut. With exciting flavors like Bubblegum and Strawberry, and their favorite Disney and Marvel characters, brushing has never been more fun.

For an added level of fun, Crest Kids Advanced Color Changing Toothpaste goes from blue to pink throughout the 2-minute dentist-recommended brushing time. The exciting color-changing formula keeps kids brushing up to 2X longer than a regular toothpaste to help them establish a good oral care routine from an early age.

*P&G calculation based on U.S. reported sales data for yr. ending w/o 4/27/24

Encourage good brushing habits even more with help from with the interactive Disney Magic Timer App from Oral-B—kids can unlock their favorite Disney characters and collect stickers along the way to help motivate them to brush the dentist-recommended 2 minutes while having a blast while doing so!

Best Toothpaste for Kids 6 - 12:

For kids ages 6 through 12, it’s crucial to keep their teeth strong, especially as their adult teeth start coming through. Crest Kids Advanced Sugar & Bacteria Shield provides the protection their growing smiles need. The ADA-approved formula rebuilds tooth density for stronger teeth by fortifying weakened enamel and comes in a Strawberry flavor they’re sure to love. It helps protect the tooth’s enamel from sugars and acids* and contains fluoride to effectively fight against cavities.

Encourage them to keep up the good work by brushing 2X/day, flossing at least 1X/day, and visit a dental professional at least 2X/year for professional cleanings, check-ups, and personal recommendations.

*Strengthens enamel to protect from plaque acids with regular brushing

When to Brush with Fluoride Toothpaste for Kids

It is safe to brush kids’ teeth with a pea-sized amount of fluoride toothpaste at age 3. Look for ADA-approved toothpastes that help fight cavities and tooth decay like Crest Kids Advanced Color Changing Toothpaste.

Instagram Icon


Enabling healthier oral care habits