What is used in a toothpaste is also listed on its packaging so you know what we put inside and what not. There are active and inactive ingredients in a toothpaste. Some are just needed to make sure the paste stays a paste over time or to offer a delightful brushing experience. As part of the Procter & Gamble family, Crest/Oral-B adheres to the same standards of safety as regulatory bodies around the world.
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