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A TOOTHPASTE FOR EVERY SMILE

The first ever toothpaste to be recognized by the ADA to be proven effective against cavities, now with specialized formulas to help personalize your oral care.

Not Sure Which Product To Choose? Not Sure Which Product To Choose?
NOT SURE WHICH PRODUCT TO CHOOSE?
Tell us about your smile goals and we’ll hand-select the perfect mix of Crest products to best fit your needs!
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Category

Teeth Whitening

Teeth Whitening

Remove surface stains and maintain a bright smile.

Gum Health

Gum Health

Neutralize plaque and reverse early gum damage.

Sensitive Releif

Sensitivity Relief

Treat sensitivity at the source for relief within days.

Cavity Protection

Cavity Protection

Formulated with stannous fluoride to fight tooth decay.

Enamel Protection

Enamel Protection

Repair weakened enamel for a stronger smile.

Enamel Protection

Braces Care

Whole-mouth protection from plaque bacteria.

Enamel Protection

Kids

Build strong habits with their favorite characters and fun flavors.

70 products

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Complete Your Routine Complete Your Routine
COMPLETE YOUR ROUTINE
The right combination of oral care products can help maximize the benefits of your toothpaste.

Education for Your Smile

Explore articles on common oral care issues, dive deep into product ingredients, and reveal your best smile with expert advice.

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