STANNOUS FLUORIDE TOOTHPASTE

BENEFITS OF STANNOUS FLUORIDE
IN CREST TOOTHPASTES

Broader Protection

Stannous fluoride is an ingredient in some toothpastes, like Crest Pro-Health, that protects against cavities, acid erosion, gingivitis, plaque, bad breath, and tooth sensitivity.

Helps Prevent Enamel Erosion

Stannous fluoride also protects your tooth enamel, which you can't replace once it’s gone.

Seeks Out Plaque Bacteria

Unlike other fluorides, Crest's stannous fluoride toothpastes neutralize plaque bacteria at the gum line.

Decades of Innovation

Crest has developed the largest collection of stannous fluoride toothpastes available to improve whole mouth health and provide an enjoyable brushing experience.

60 YEAR LEGACY OF INNOVATION
IN STANNOUS FLUORIDE

1955

Invented 1st toothpaste formulation enhanced with stannous fluoride

1960

1st toothpaste with stannous fluoride to receive American Dental Association Seal of Acceptance for cavity protection

2017

1st (and still only) toothpaste to receive the American Dental Association Seal of Protection against Acid Erosion

PRESENT

Crest continues to develop breakthrough innovations for healthier smiles

DENTAL-EXPERT APPROVED

Extensive research has been done on the effectiveness of Stannous Fluoride

“Crest has been a leader in products containing stannous fluoride for over 60 years and it provides clinically provided, superior protection for your teeth.”

By Andrew Johnston, Dental Professional

“Stabilized stannous fluoride has been proven to improve oral health and create a beautiful smile!”

By Kareen Wilson, Dental Professional

“As a practicing hygienist, I recommend Crest stannous fluoride products for cavities prevention and also for the power it has to keep germs that can lead to gum disease in check.”

By Amy Hazlewood, Dental Professional

GUM & ENAMEL REPAIR
  • Targets the gum line to help reverse gingivitis and repairs weakened enamel
  • Clinically proven healthier gums
PRO-HEALTH
  • 8 benefits for whole mouth health
  • Protects areas dentists check most