

Broader Protection
Stannous fluoride is an ingredient in some toothpastes, like Crest Pro-Health, that protects against cavities, acid erosion, gingivitis, plaque, bad breath, and tooth sensitivity.


Helps Prevent Enamel Erosion
Stannous fluoride also protects your tooth enamel, which you can’t replace once it’s gone.


Seeks out Plaque Bacteria
Unlike other fluorides, Crest’s stannous fluoride toothpastes neutralize plaque bacteria at the gum line.


Decades of Innovation
Crest has developed the largest collection of stannous fluoride toothpastes available to improve whole mouth health and provide an enjoyable brushing experience.
60 Year Legacy Of Innovation
In Stannous Fluoride
In Stannous Fluoride

1955
Invented 1st toothpaste formulation enhanced with stannous fluoride

1960
1st toothpaste with stannous fluoride to receive American Dental Association Seal of Acceptance for cavity protection

2017
1st (and still only) toothpaste to receive the American Dental Association Seal of Protection against Acid Erosion

Present
Crest continues to develop breakthrough innovations for healthier smiles

Dental-Expert Approved
Extensive research has been done on the effectiveness of Stannous Fluoride
Superior Protection

“Crest has been a leader in products containing stannous fluoride for over 60 years and it provides clinically provided, superior protection for your teeth.”
By Andrew Johnston, Dental Professional
Beautiful Smile

“Stabilized stannous fluoride has been proven to improve oral health and create a beautiful smile!”
By Kareen Wilson, Dental Professional
Cavities Prevention

“As a practicing hygienist, I recommend Crest stannous fluoride products for cavities prevention and also for the power it has to keep germs that can lead to gum disease in check.”
By Amy Hazlewood, Dental Professional
Gum & Enamel Repair
- Targets the gum line to help reverse gingivitis and repairs weakened enamel
- Clinically proven healthier gums


Crest Gum & Enamel Repair Intensive Clean Toothpaste
Pro-Health
- 8 benefits for whole mouth health
- Protects areas dentists check most


Crest Pro-Health Advanced Whitening Power Toothpaste