OUR 4-STEP PROCESS


Step 1: Doubt
Before we use any ingredient, our scientists start by asking questions. If there’s any doubt about its safety or benefit to you, we won’t use it.


Step 2: Define
We define the ingredient’s safe range using the same science-based standards as major regulatory agencies around the world.


Step 3: Determine
We evaluate all ingredients in the product to ensure they are safe when used - both for you and the environment. If we can’t confirm that, we go back to the drawing board.


Step 4: Diligence
Our last step never ends. Once a product is on shelves, we keep up with new information on each ingredient, collaborating on new product safety methods with regulatory agencies and scientists outside of P&G to make sure we’re up to date.
Most importantly, we listen to you - making sure the products we design meet your expectations for safety and performance.
Most importantly, we listen to you - making sure the products we design meet your expectations for safety and performance.