smile-advisor

Product Safety

We hold ourselves to the highest standard.
For over 181 years, your safety and the safety of your world has been at the heart of what we do. That’s why we have a team of more than 500 scientists and professionals and a rigorous safety process to analyze every ingredient—before we ever consider putting it in one of our products.

OUR 4-STEP PROCESS
STEP 1: Doubt
Step 1: Doubt 
Before we use any ingredient, our scientists start by asking questions. If there’s any doubt about its safety or benefit to you, we won’t use it. 
STEP 2 : Define
Step 2: Define
We define the ingredient’s safe range using the same science-based standards as major regulatory agencies around the world. 
STEP 3 : Determine
Step 3: Determine 
We evaluate all ingredients in the product to ensure they are safe when used - both for you and the environment. If we can’t confirm that, we go back to the drawing board.
STEP 4 : Diligence
Step 4: Diligence 
Our last step never ends. Once a product is on shelves, we keep up with new information on each ingredient, collaborating on new product safety methods with regulatory agencies and scientists outside of P&G to make sure we’re up to date.

Most importantly, we listen to you - making sure the products we design meet your expectations for safety and performance.