TOOTHPASTE

Questions About Whitening Expressions Toothpaste

How is the Whitening Expressions paste different from the liquid gel?

The primary difference between the two is that the liquid gel is designed to be dispensed easily from a bottle and is therefore not as thick as the toothpaste which is designed to be dispensed from a tube. Crest Whitening Expressions is available in both liquid gel and paste versions to give consumers a choice.

Both the toothpaste and the liquid gel provide the same level of cavity and tartar protection, and whitening. They also come in the same refreshing flavors.

How does Crest Whitening Expressions work?

With regular brushing, Crest Whitening Expressions protects against cavities and tartar while whitening teeth by gently removing surface stains.

Will Crest Whitening Expressions stain my teeth?

Crest Whitening Expressions will not stain your teeth. In fact, Crest Whitening Expressions contains ingredients that work to whiten teeth by removing surface stains.

Will Crest Whitening Expressions really whiten my teeth? How long will it take before I see whitening results?

Yes, Crest Whitening Expressions will whiten teeth by gently removing surface stains. How quickly you see results will depend on a variety of factors such as the type and amount of stains you have on your teeth and how often and how long you brush your teeth.

Will Whitening Expressions prevent staining?

If used regularly as directed, Crest Whitening Expressions will help control the build-up of tartar on the teeth and reduce the possibility of a stained appearance.

What's in Whitening Expressions that whitens teeth?

Crest Whitening Expressions contains two ingredients that help whiten teeth by removing surface stains with regular brushing. These two ingredients are silica and sodium pyrophosphate.

Will Crest Whitening Expressions make my breath feel fresher?

Yes, the flavors used in Crest Whitening Expressions are high impact and refreshing. In addition the combination of toothpaste usage and toothbrushing helps to freshen breath.

Does Whitening Expressions provide same tartar protection?

Crest Whitening Expressions provides a similar level of tartar protection as other Crest tartar control versions.

Does Whitening Expressions contain the same cavity protection?

Yes. All 3 Crest Whitening Expression flavors contain the same level of cavity fighting fluoride as the Original Crest Cavity Protection Formula.

How does Whitening Expressions differ from other whitening pastes?

Like many of the other products on the market, Crest Whitening Expressions contains the cavity-fighting ingredient, fluoride, plus an anti-tartar ingredient. Crest Whitening Expressions differs from other whitening products on the market as it was designed for those who want whitening plus the choice of three new, exciting and refreshing, flavors.

How do you make Crest toothpaste striped?

The paste and gel parts are made in separate tanks. A filling machine with a nozzle specially designed for striping is used to fill the tube. This nozzle has eight segmented areas, like a pie pattern. Each area contains either paste or gel in an alternating pattern. The filling nozzle goes into the tube and the toothpaste flows out into the striped pattern you see when you use the toothpaste. This whole filling operation takes just a few seconds.

After the tubes are filled with striped product and packed into cartons, they are held for a while before they are released for shipment. This allows it to thicken so the stripes won't mix. Once this happens, the striped tubes can be handled without any significant change in the striping pattern, even during use at home. Of course, some mixing of the stripes may be noticeable as you get to the bottom of the tube. If this happens, don't worry; the product is still safe and effective for use.

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