A TOOTHPASTE FOR EVERY SMILE
The first ever toothpaste to be recognized by the ADA to be proven effective against cavities, now with specialized formulas to help personalize your oral care.
BEST SELLERS AVAILABLE NOW
Category
Teeth Whitening
Remove surface stains and maintain a bright smile.
Gum Health
Neutralize plaque and reverse early gum damage.
Sensitivity Relief
Treat sensitivity at the source for relief within days.
Cavity Protection
Formulated with stannous fluoride to fight tooth decay.
Enamel Protection
Repair weakened enamel for a stronger smile.
Braces Care
Whole-mouth protection from plaque bacteria.
Kids
Build strong habits with their favorite characters and fun flavors.
61 products
Filters
Education for Your Smile
Explore articles on common oral care issues, dive deep into product ingredients, and reveal your best smile with expert advice.
Explore articles on common oral care issues, dive deep into product ingredients, and reveal your best smile with expert advice.
Can You Use Expired Toothpaste?
Read Article
Types of Toothpaste: Benefits & Differences
Read Article
Pain Relief Toothpaste for Sensitive Teeth
Read Article