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A TOOTHPASTE FOR EVERY SMILE

The first ever toothpaste to be recognized by the ADA to be proven effective against cavities, now with specialized formulas to help personalize your oral care.

Not Sure Which Product To Choose? Not Sure Which Product To Choose?
NOT SURE WHICH PRODUCT TO CHOOSE?
Tell us about your smile goals and we’ll hand-select the perfect mix of Crest products to best fit your needs!

BEST SELLERS AVAILABLE NOW

  • Category

    Teeth Whitening

    Teeth Whitening

    Remove surface stains and maintain a bright smile.

    Gum Health

    Gum Health

    Neutralize plaque and reverse early gum damage.

    Sensitive Releif

    Sensitivity Relief

    Treat sensitivity at the source for relief within days.

    Cavity Protection

    Cavity Protection

    Formulated with stannous fluoride to fight tooth decay.

    Enamel Protection

    Enamel Protection

    Repair weakened enamel for a stronger smile.

    Enamel Protection

    Braces Care

    Whole-mouth protection from plaque bacteria.

    Enamel Protection

    Kids

    Build strong habits with their favorite characters and fun flavors.

    82 products

    Filters

    • Crest Premium Plus Anti-Bacterial Toothpaste, Teeth Whitening, Smooth Peppermint Flavor

      Crest

      Crest Premium Plus Anti-Bacterial Toothpaste, Teeth Whitening, Smooth Peppermint Flavor

      Where to Buy

    • Crest Premium Plus Deep Clean Toothpaste, Teeth Whitening, Mint Flavor

      Crest

      Crest Premium Plus Deep Clean Toothpaste, Teeth Whitening, Mint Flavor

      Where to Buy

    • Crest Premium Plus Scope Dual Blast Toothpaste, Teeth Whitening, Intense Mint Flavor

      Crest

      Crest Premium Plus Scope Dual Blast Toothpaste, Teeth Whitening, Intense Mint Flavor

      Where to Buy

    • Crest Premium Plus Sensitive Toothpaste, Teeth Whitening, Soothing Mint Flavor

      Crest

      Crest Premium Plus Sensitive Toothpaste, Teeth Whitening, Soothing Mint Flavor

      Where to Buy

    • Crest Pro-Health Advanced Antibacterial Protection Toothpaste

      Crest

      Crest Pro-Health Advanced Antibacterial Protection Toothpaste

      Where to Buy

    • smile-advisor
    • Crest Pro-Health Advanced Deep Clean Mint Toothpaste Pack 3

      Crest

      Crest Pro-Health Advanced Deep Clean Mint Toothpaste

      Where to Buy

    • Crest Pro-Health Advanced Enamel Restore Toothpaste

      Crest

      Crest Pro-Health Advanced Enamel Restore Toothpaste

      Where to Buy

    • Crest Pro-Health Advanced Gum Protection Toothpaste Pack-3

      Crest

      Crest Pro-Health Advanced Gum Protection Toothpaste

      Where to Buy

    • smile-advisor
    • Crest Pro-Health Advanced Gum Restore Toothpaste, Deep Clean

      Crest

      Crest Pro-Health Advanced Gum Restore Toothpaste, Deep Clean

      Where to Buy

    • Crest Pro-Health Advanced Gum Restore Toothpaste, Whitening

      Crest

      Crest Pro-Health Advanced Gum Restore Toothpaste, Whitening

      Where to Buy

    Complete Your Routine Complete Your Routine
    COMPLETE YOUR ROUTINE
    The right combination of oral care products can help maximize the benefits of your toothpaste.
  • Education for Your Smile

    Explore articles on common oral care issues, dive deep into product ingredients, and reveal your best smile with expert advice.