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Crest Toothpaste

A TOOTHPASTE FOR EVERY NEED

All of our toothpastes give you a healthy smile, with specialized solutions tailored to you.

Gum Health
 Whitening
 Kids
All-Around Protection
 Sensitivity
 Enamel
 Clean + Freshen
GUM HEALTH

A healthy mouth starts with healthy gums.

CREST GUM CARE COLLECTION

Created after years of research by Crest scientists, these toothpastes have been specially formulated to help reverse early gum disease and the issues that come with it.

Seeks out plaque bacteria around the gum line

Clinically proven to help reverse gingivitis

Repairs Weakened enamel

CREST GUM AND
SENSITIVITY ALL DAY
PROTECTION

80% of sensitivity starts at the gum line, so treat sensitivity at the source with the toothpaste that wraps your teeth in sensitivity protection that lasts all day.

CREST GUM DETOXIFY
DEEP CLEAN
TOOTHPASTE

Activated foam formula penetrates hard to reach areas to help remove plaque bacteria and help remove gingivitis.

CREST GUM DETOXIFY
+ WHITENING

Activated foam formula provides 6x gum health improvement and whiter teeth in one week.

WHITENING

Unleash your whiter, beautiful smile.

WHITENING THERAPY

Reveal a brighter and stronger smile using Crest's whitening technology. It surrounds your teeth to lift surface stains, leaving you with a brilliantly whiter smile.

Gently whitens using professional level ingredients

Fortifies teeth with Active Mineral Complex

Refreshes breath through rejuvenating flavors

3D WHITENING
THERAPY TOOTHPASTE
-CHARCOAL

Toothpaste with charcoal gently whitens teeth, strengthens enamel, and freshens breath with invigorating mint flavor.

3D WHITE WHITENING
THERAPY TOOTHPASTE
- SPEARMINT OIL

Active Mineral Complex formula fortifies, whitens by removing surface stains, and strengthens teeth with a fresh, spearmint flavor.

3D WHITE WHITENING
THERAPY ENAMEL CARE
TOOTHPASTE

Foaming formula wraps around each tooth to rebuild and fortify weakened enamel for a stronger, whiter smile.

3D WHITE

It's never been easier to unveil your whiter, brighter, and refreshed smile to the world.

Removes everyday stains

Shields against future staining

Strengthens tooth enamel

3D WHITENING BRILLIANCE
BLAST WHITENING

Blasts away bad breath bacteria and lifts stains for fresher breath and whiter teeth.

3D WHITENING RADIANT
MINT WHITENING

Enamel-safe foaming action cleans, protects, and gently whitens teeth by removing surface stains for a brighter, more vibrant smile.

3D WHITE BRILLIANCE

Beauty's new power couple deep cleans and whitens for a smile that's 99% as white as a professional polish with daily use. Stain assessed 4 weeks after dental cleaning.

KIDS

Add a little fun while building healthy habits.

KIDS

Start healthy oral care habits early with the help of Disney Characters and flavors kids love. Crest's mild, enamel-safe toothpaste help make brushing fun while protecting young smiles from cavities.

Protects growing smiles from cavities

Encourages brushing with fun characters and flavors

Prod_icons_Toothpaste_kids3

Prevent messes with packaging designed for small hands

KID'S CAVITY PROTECTION
SPARKLE FUN

Exciting flavors and colors give kids the cavity protection they need and the fun they want.

KID'S STRAWBERRY
RUSH

Fun flavor and foaming action encourages kids to keep brushing with effective cavity protection.

KID'S TOOTHPASTE
FEATURING
DISNEY'S FROZEN

A winning formula for memorable smiles that is perfect for your own little Elsa or Olaf.

ALL-AROUND PROTECTION

Get clinically proven protection.

PRO-HEALTH

Get a powerful clean and all-in-one protection around areas dentists check most.

Protects areas dentist check most

Actively strengthens tooth enamel

Repels bacteria and acids

PRO-HEALTH ADVANCED
DEEP CLEAN MINT

The only toothpaste with the ADA seal of acceptance for protection against acid erosion.

PRO-HEALTH WHITENING

Helps remove surface stains and protects areas dentists check most.

PRO-HEALTH [HD]
SENSITIVITY

Crest's biggest breakthrough in toothpaste since fluoride, the 2-step system reduces plaque, polishes, and whitens for superior results.

SENSITIVITY

Protect your teeth with treating sensitivity.

SENSITIVITY

Have you ever felt a sharp, shooting pain or discomfort in your teeth while having hot or cold foods and drinks? Get relief with Crest Sensitivity toothpastes.

Relieves painful tooth sensitivity

Treats teeth sensitive to hot, cold contact

Prevents future sensitivity

CREST GUM AND
SENSITIVITY ALL DAY
PROTECTION

80% of sensitivity starts at the gum line, so treat sensitivity at the source with the toothpaste that wraps your teeth in sensitivity protection that lasts all day.

SENSITIVITY WHITENING
PLUS SCOPE

Actively builds a protective and therapeutic layer with the great taste of Scope.

SENSITIVITY COMPLETE
PROTECTION

Gives you sensitivity relief you need and the total mouth protection you want.

ENAMEL

Strengthen the enamel surface of your teeth.

ENAMEL

Formulated to penetrate the tooth's surface and repair weakened enamel.

Actively strengthens tooth enamel

Remineralizes tooth surfaces

Repairs weakened enamel

GUM AND ENAMEL
REPAIR TOOTHPASTE
INTENSIVE CLEAN

Targets the gum line to neutralize plaque bacteria and prevent gingivitis, while repairing weakened enamel.

3D WHITE WHITENING
THERAPY ENAMEL CARE
TOOTHPASTE

Foaming formula wraps around each tooth to rebuild and fortify weakened enamel for a stronger, whiter smile.

PRO-HEALTH SENSITIVE &
ENAMEL SHIELD

Builds increasing protection against painful tooth sensitivity while also protecting against enamel loss.

CLEAN + FRESHEN

Feel the ultimate combination of clean and fresh.

COMPLETE

Experience a clean mouth and fight bad breath
with the added zing of tasty, fresh flavors.

Cleans in hard-to-reach places

Prod_icons_Toothpaste_clean2

Provides a blast of refreshing flavor

Helps eliminate bad breath

COMPLETE SCOPE
OUTLAST WHITENING+

Revolutionary technology provides a cool, fresh breath feeling that lasts up to 5x longer vs. ordinary toothpaste.

COMPLETE WHITENING
PLUS DEEP CLEAN
Protective formula delivers up to a 2x deeper clean feeling vs. ordinary toothpaste and brightens teeth.
COMPLETE
SCOPE WHITENING+
Stain-removing formula combines a Crest clean with the freshening power of Scope.